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Business perspective
Engage entrepreneurs from small-scale businesses that use paid social media advertisements.
Planned coverage: 50 entrepreneurs
M.Com · Project overview · 2026
The impact of paid social media advertising on small-scale businesses.
A study focused on small-scale businesses in Malappuram District, exploring how paid social media advertising relates to customer trust, visits to physical stores and sales.
01 / Research design
A descriptive and analytical study.
The synopsis describes a study combining business-owner and consumer perspectives. The coverage below reflects the stated plan; it is not a report of completed findings.
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Consumer perspective
Include consumers and social-media users to understand their perspective on paid advertising.
Planned coverage: 100 people
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Qualitative insights
Complement the broader coverage with deeper owner interviews and consumer interactions.
5 owner interviews · 10 consumer interactions
02 / Scope
Grounded in a local business context.
Geographic focus
Malappuram District, Kerala.
Business focus
Small-scale businesses using paid social media advertising.
Audience viewpoints
Entrepreneurs, consumers and social-media users.
Study approach
Descriptive and analytical, with qualitative interactions stated in the synopsis.
03 / Study focus
From online visibility to business response.
The project examines the relationship between paid social media advertising and the responses of small-scale businesses and their customers.
01
Customer trust
How consumers perceive advertised businesses.
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Store visits
The connection with visits to physical stores.
03
Sales
The relationship with business sales.
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