Available
Muhsira Pananchery
school IGNOU M.COM EMPIRICAL RESEARCH DATA COLLECTION
SAMPLE TARGET: 50 ENTREPRENEURS • MALAPPURAM DISTRICT
Survey Progress Step 1 of 4 • 25%
analytics Field Questionnaire

Entrepreneur Survey: Paid Social Media Advertising Impact

50 Entrepreneurs from Small-Scale Businesses Using Paid Advertisements

A structured academic empirical survey of 50 retail and service enterprises across Malappuram District, evaluating customer trust, local footfall, and gross sales conversions.

verified

Purpose: Understand how paid Meta, Google & WhatsApp ads influence brand credibility, walk-in conversions, and return on ad spend.

lock Confidential academic investigation under IGNOU M.Com guidelines. All respondent identity data anonymized.
Section 1

Enterprise & Profile

സംരംഭക വിവരങ്ങൾ
01
Section 2

Advertising Practices

പരസ്യ രീതികൾ
02
Select all applicable channels
Section 3

Impact Assessment

Likert Rating Scale (1 to 5)
03
1: Strongly Disagree 3: Neutral 5: Strongly Agree
10. Customer Trust & Brand Credibility

“Paid social media advertisements have significantly improved brand credibility and customer trust in my business.”

11. Physical Store Visits & Walk-ins

“Social media promotions directly drive local customer footfall and physical store walk-ins in Malappuram district.”

12. Sales Conversions & ROAS

“Paid campaigns yield a noticeable increase in monthly sales revenue and high return on ad spend (ROAS).”

Section 4

Challenges & Insights

വെല്ലുവിളികളും അനുഭവങ്ങളും
04

Academic Investigation: M.Com Project Dissertation • Indira Gandhi National Open University (IGNOU)
Investigator: Muhsira Pananchery • Research Coordinator & Financial Strategist